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A little less than 50 years ago, the adidas Originals Superstar sneaker hit store shelves for the first time across the US. Since then, the silhouette has acted as a favourite on the courts and an impactful force within several subcultures, both in America and across the globe.Adidas ZX Flux Womens Nicknamed the “shell tops”, “shell shoes” or “shell toes” due to its iconic rubber shell toe cap, the Superstar has been regarded as one of the main influences in the rise of modern day sneaker culture. And yet, while its relevance today is deeply rooted within lifestyle culture and fashion, its tenure began in quite a different arena altogether back in 1969.

Harking back to its very beginnings, adidas first introduced the Superstars in 1969 as the ultimate on-court sneaker. They were designed to completely revolutionise and change the basketball footwear industry. Predecessors to the adidas Supergrip – released sometime between 1964 and 1965 – it was the brand’s second attempt at entering the basketball market.

In the early 1960s, adidas embarked on a mission to expand the brand into the American market on a larger scale. They Nike Cortez Femmereached out to their US advisor, Chris Severn, for help. Severn relayed back that basketball shoes in the US were being made exclusively out of minimal supporting canvas, which often meant that players were injuring their knees or ankles whilst training and playing. For several decades, the basketball sneaker market had been lacking in any significant innovation in both design and technology. There was an opportunity here for the brand.

Shortly after such revelations, adidas produced their first-ever basketball trainer donning an all leather upper. Leather gave players a much firmer hold around the ankle than Converse’s canvas and the shell toe on the nose of the sneaker, as well as the thick rubber padding around the toe, protected the player’s feet mid-game. It was 30% lighter than other shoes and it improved stability. It was ideal Nike Air Presto Mujer for playing basketball.

It took a year or so for the Superstar to permeate the space and by 1973, 75% of professional basketball players across the US had swapped out their Converse All Stars and Pro Keds for adidas Superstars. They were being worn by top players like Kareem Abdul-Jabbar, George Gervin, George Irvine and Bob Verga.

By the mid 1970s, adidas had successfully managed to infiltrate the basketball sneaker market. Yet, as more modern technology began to hit the market, the Superstar’s sporting days were beginning to look numbered. Luckily for the brand, the silhouette was held in such high esteem at this point that it naturally evolved as a shoe for the courts to a shoe for the streets. This was largely thanks to the hip-hop and skateboarding scenes.

The explosion of hip-hop from the mid-1980s was where the adidas Adidas NMD Mujer Superstar’s next chapter would begin. Nike Air Max 90 Donna While their musical predecessors Grand Master Flash and Furious Five would rock full on glam looks and leather jackets, Run-DMC, the new favourite hip-hop group on the block, were slipping their feet into white/black, white/red, and white/blue adidas shell-toes. The trainer was the band’s onstage and on-cover shoe of choice. They sported them laceless with the tongues pushed out. Run-DMC were being nominated for the Grammys, appearing on the cover of Rolling Stone and selling out arenas. They were doing all of this while repping three stripes from head to toe.