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In 1964, the German sportswear company, adidas, created the now famous Stan Smith with a French tennis player who designed the model, Robert Haillet. These white leather sneakers, with three rows of airy holes and the unmistakable green tongue, only took their current name in 1978 when the brand, running after its "American dream", became the official sponsor of the star of the court, Stanley Roger Smith. The front tongue has since been decorated with the portrait and signature of the tennis player.
The Stan Smith, a pop culture classic

Before appearing as part of the streetstyle trend in many fashion shows, the Stan Smith walked the streets of many cities. Popular in urban culture from the 1970s to the 2000s, the sneakers met their destiny: style. The cult hit Je danse le Mia by the Marseille-based collective IAM Nike Air Zoom Pegasus 36 Womens even quotes Stan Smith, while Mathieu Kassovitz's punchy film La Haine brings the sneaker to Vincent Cassel's character. Selling more than 70 million pairs worldwide, the tennis shoe entered the Guinness Book of Records in 1990. However, the street popularity of the Stan Smith was only just getting started.

The Stan Smith will become the first pair of sneakers to move from sport to the street and establish itself as an essential casual model." Max Limol, Culture sneakers, 100 mythical sneakers, 2015. After the surprise end to production of the model, which was all the rage in France, 2014 was shaping up to be the year of the big comeback: the cult shoe was reborn from its ashes after the adidas brand's official Twitter account announced the launch of a new edition. Campaign spots multiplied and everyone waited for this mythical Adidas Gazelle Femme model: "A global fashion icon will be reborn in Spring/Summer ’14 as the legendary Stan Smith returns from its sabbatical. Removed from the shelves for the past few seasons, the classic silhouette has been re-invigorated and updated for the modern day while still staying true to the look and shape of the original

While adidas's management stopped production of the Stan Smith in 2011, Vogue Paris and its editor-in-chief, Emmanuelle Alt, once again raised the desire for this mythical shoe. The fashion series of the November 2013 issue makes the Stan Smith into a star again with the Brazilian model, Gisele Bündchen, posing in the simplest shoot with only a pair of this iconic sneakers as an accessory. In parallel, her alter-ego is dressed in couture dresses, shot through the lens of Inez & Vinoodh.

The Stan Smith was THE fashion piece Nike Cortez Femme of 2014, becoming a classic in the 2010s wardrobe, just like blue jeans during the Nineties. All of the stars, models or street style icons accessorized their outfits with the iconic sneakers. From Sienna Miller to Victoria Beckham, Caroline de Maigret and rapper Kanye West, the it-sneaker was and still is on everyone's feet and takes over models' off-duty looks.

Since the great comeback of the Stan Smiths back onto the market in 2014, singer and designer Pharrell Williams has created several versions to walk in style. A prolific creator, he never ceases to customize the iconic white leather: after the very first line with pop and fun designs, sold exclusively at colette in May 2014, Pharrell Williams created a pair with a Polka Dots Big theme creating sneakers in total red, black or blue leather or in vintage brocade pattern; the Nike Internationalist Femme Jacquard Nike Air Vapormax Womens Pack collection.