Building a network marketing business the way most people teach can be very frustrating. An overwhelming majority of the network marketing training focuses on just motivating everyone. Motivation is not bad Jakub Voracek Czech Republic Jersey , but it cannot be a substitute for real marketing strategies.
If you think that succeeding in mlm network marketing goes beyond just motivation, then the 7 great lies of network marketing book is for you.
The 7 great lies of network marketing book talks about some of the core problems that the network marketing industry is facing. There are many problems faced by the network marketing industry but at a core level this industry faces just two problems: bad reputation among the masses, huge failure rates.
Stupid marketing practices are the reason for the lack of reputation. When there is a real lack of proper marketing skills Vladimir Sobotka Czech Republic Jersey , people resort to techniques like prospecting in malls, putting out flyers, etc. Pesky sales tactics have resulted in many people getting angry with network marketers. Bad practices done over a period of time has resulted in a general perception that network marketing is not a proper business.
Statements like “anyone can do this” Tomas Plekanec Czech Republic Jersey , “our products are the best”, “this is not about selling products, its about sharing them” are commonly used in network marketing circles.
These statements do nothing but remove focus from the key thing that is needed to succeed in business: the art of selling. It’s a business and obviously one needs to learn the necessary skills to thrive in it. People in the name of making it simple and duplicable have resorted to teaching outdated techniques that are not only ineffective but also cause a lot of problems in one’s social life.
Wrong misconceptions and lack of real marketing techniques pose huge problems in the network marketing industry. No wonder David Pastrnak Czech Republic Jersey , this industry has a massive failure rates. The failure aspect has what led many people to think that this business is nothing but a scam. Yes there are failures in other industries too, but the point is that the way in such people fail in network marketing is simply pathetic. There is too much fluff with no real marketing training in this industry.
The 7 great lies of network marketing book clearly explains as to what is really happening in this industry. It is written in a simple and no nonsense manner. Grab a copy of the 7 great network maketing lies book for more information and I guarantee you that you will be highly impressed.
Get more information about the various network marketing lies by taking a look at this network marketing lies article.
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