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Create New Products: Use Leveraging Marketing Articles | November 13 Travis Hamonic Jersey , 2003
It still ... me when a light bulb flash turns into anaha moment. ... I had the light bulb flash that grewand grew until it gave me a big smack upside the back of myhead this ...


It still surprises me when a light bulb flash turns into an
aha moment. Yesterday I had the light bulb flash that grew
and grew until it gave me a big smack upside the back of my
head this morning.

Yesterday was like most of my days, yet while writing
yesterday?s article, I stopped mid sentence, and my thoughts
went back to an ezine article I read early that morning. It
was one of those times when your thoughts completely jump to
another circuit -- you know the kind.

Quickly I dashed down the hall and corner with lightening
speed. Not. Just walked. I had always wanted to write
that, I know cute Sean Monahan Jersey , Catherine. What caught my attention was
the contest announcement in that ezine. I remembered that
Janice (name not changed to protect the innocent) would be
interested in the information since she wrote poetry. I
found it and e-mailed her the info. Cut and dry, huh? I
thought so to, but not quite.

Later that evening during our coaching session, Janice
mentioned how she appreciated the information but she didn't
write poetry for children. Oops, I didn't even see that
important detail. However Mikael Backlund Jersey , she appreciated the thought and
explained that it gave her a flash of another contest she
knew about that she had always wanted to enter. As she was
talking about this, I remembered my childhood try at poetry.
"Now where did I put those" came to mind.

Yes, you guess it; I went looking for my old poems after the
call. Including staying up past midnight reading them again
and chuckling on my mindset at the time. I even wrote quote
a few on President Kennedy?s death -- but that?s another
topic. I chose three, submitted them, and went to bed
pleased with myself about taking some action with them.

Did you know that the difference between a light bulb moment
and an aha moment is the depth of experience in whatever is
occurring. Light bulb is the flash TJ Brodie Jersey , the aha is when you
make the connections between that and other experiences in
your life.

This morning the aha part of the light bulb moment hit me --
the marketing aspect to all this. In order to give you a
complete picture, let me including the "ad" I found in the
ezine. This is a quote.

*************** AD ********

Half Price Books' 10th Annual Bedtime Story Contest
DEADLINE: December 1, 2003
GENRE: Children's fiction and poetry
OPEN TO: All, except employees of Half Price Books and The
Texas Bookman, or any agents or affiliates thereof.
LENGTH: Stories: up to 300 words; Poems: up to 50 lines.
THEME: To promote literacy and encourage people to read Mark Giordano Jersey ,
Half Price Books will publish a book featuring the winning
stories. All proceeds from the sale of the book fund
literacy and education projects. All entries should be
appropriate to be read to and by children, ages 8 and under.
We do not require our authors to illustrate their own
stories. However, if you are an artist and would like to
submit your artwork along with your story or poem, we
encourage you to do so. All entries must be typed and
include your name, address Matthew Tkachuk Jersey , phone number and e-mail address.
Entries, whether mailed or e-mailed, that do not include
contact information will be disqualified. See our online
contest guidelines for more information.
PRIZES: Grand Prize: $200 gift card from Half Price Books;
2nd Prize: $100 gift card; 3rd Prize: $50 gift card;
Finalists: $20 gift card
ELECTRONIC ENTRY: Yes, must be in MS Word or rich text
formats.
ADDRESS: Half Price Books, ATTN: Bedtime Story Contest James Neal Jersey , 5803
E Northwest Hwy, Dallas, TX 75231
EMAIL: saygoodnight@halfpricebooks
URL: http:www.halfpricebooks (Click on "Enter our
Bedtime Story Contest")

*************************

Here is the marketing aha: They saw a need for children?s
books in the 8th grade and lower market. They connected
with a publisher, sold the idea to them, and then created
this advertisement and place it in many ezines (some
assumptions here). Then they leveraged to bring them the
results they desired with the least amount of effort on
their part.

Let me move this strategy in a way on how you can apply it
to your success:

1. Find a hungry nichemarket (they found one ? the 8th
grade and lower markets lacked poetry).

2. Made sure there was an excellent chance for a sale or
guaranteed revenue (I'm sure they wouldn't have done it had
it not).

3. Leverage other people resources to fill the product
(they are taking other people?s material Johnny Gaudreau Jersey , accumulating it,
finding the best, and putting it into a product).

4. Don't pay out anything until you have the advance, or
you can make enough money on presales to cover the expenses
(their prize awards aren't going to be paid out until they
get an advance from the publisher for the book or they
presell it through their own marketing program). [Special
note: their break even point is so low all they would need
to do is sell 100 books -- fairly easy since they already
own hundreds of retails stores already.]

5. Sell the product and pocket the profit. (Except, they
are probably going to make some money Cheap Calgary Flames Jersey , their biggest
advantage is in their new market attraction to their
stores.)

Think about all the times this has been done in the past.
One of the best-case scenarios is the Chicken Soup of the
Soul books. They didn't write any of them, they leveraged
all the content by finding the writers The auto. Cheap Shirts Cheap Shirts Cheap Jerseys From China Cheap Jerseys Shop Cheap Jerseys Free Shipping Wholesale Authentic Soccer Jerseys Cheap Jerseys Cheap NHL Jerseys Cheap Authentic NFL Jerseys Cheap College Jerseys