The Golden age of the tobacco industry occurred in the post-war period: in the late 1940s and early 1950s, cigarettes were part of the image of many heroes and movie stars. The first images of tobacco smokers found in ancient temples in Central America date back to 1000 BC. Tobacco was held in high esteem by local healers: medicinal properties were attributed to it, and tobacco leaves were used as an analgesic. The use of tobacco was also included in the religious rituals of ancient American civilizations: their participants believed that inhaling tobacco smoke helps them communicate with the gods. During this period, two ways of Smoking tobacco developed: in North America, pipes became popular, while in South America, Smoking cigars rolled from whole tobacco leaves became more common.